What is Digital Marketing?
A simple guide for understanding the buzzword
Reading Time: 5 Mins
This blog is for the people who just want a quick insight on Digital Marketing. Now Digital Marketing has been around for a very long time. This blog will help you quickly take your startup or your traditional business from 0 to 1. So here we go!
Marketing has been revolutionized due to the advent and the ubiquity of internet. Now, with Digital marketing, it encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines (Google etc.), social media (Facebook etc.), email, and their websites to connect with current and prospective customers.
Let’s quickly look at some of the benefits of Digital Marketing.
Benefits of Digital Marketing
Digital Marketing is highly effective for –
- Reaching out to a pool of target audiences who are usually your potential clients
- Driving traffic through the social media channels to business websites
- Engaging with targeted audiences for feedback and input
- Building a brand/personal image
Now, what does Digital Marketing mean to your business? Lets find out!
How can digital marketing help you?
With phenomenal Digital Marketing techniques you could –
- Increase your sales through various Digital marketing channels (Facebook, Blogs, Quora)
- Catch your audiences/customers during their purchase decision time
- Establish yourself as the thought leader in the market through the “Power of Content Marketing”
- Drive mass scale lean marketing at a frugal cost
I have been mentioning about various Digital Marketing platforms right from the start, but now, I would be telling you as to how can you leverage these platforms in the best possible manner.
Top Digital Marketing platforms
Get your prospects consider purchasing your products through blogs. You could leverage this platform by writing about your products’ detailed description and testimonials. Create a new blog here.
Connect with your prospects through Mail-Chimp email marketing platform. Establish a personal rapport with each of your client through powerful emails. Also, you have the option to update your prospects with the latest news about your company. Start here.
Quora, a top notch platform for establishing yourself as a thought leader in your industry. You will find the users of Quora asking questions to which you could reply, showcasing your expertise in your field. Start answering here.
Looking to find prospects? Find them through Facebook and Twitter. Get your brand buzz out there on social media.Your Facebook friends become fans of your product and then brand loyalists and advocates, spreading the WoM (Word of Mouth) all across social media. Start here.
Establish smart goals & best practices for your Digital Marketing efforts
Setting smart goals is extremely important when it comes to Digital Marketing. Let’s look at some of the best practices.
- Remain specific to your niche
- Measure the results from Digital Marketing platforms (no. of calls, number of comments, no. of email opens)
- Have attainable goals set for your sales through digital marketing
- Keep your message consistent and relevant to your target audience through all the digital marketing platforms
- Set a time frame for your conversions in terms of days/months
So, that’s it folks! Happy to see that you’ve read the entire blog. Kudos!
Now, there is nothing to wait, get clicking. Go digital!
I hope this blog was insightful and educational. I’ll see you in my next blog.
Written with love.